Blog

The great ‘playing it safe’ hoax

The great 'playing it safe' hoax

How do you become undeniably irresistible and create a torrent of new clients eager to work with you? Brace yourself, I’m going to be blunt. It’s not by being blah, blah, blah, blah, blah, boring. It’s not by playing it safe. It’s not by regurgitating overused clichés in nauseating over-doneness. Be original. Speak YOUR truth. Be you.   Personality is the difference between loved vs. liked, iconic vs. ordinary. (Amy said it so well I

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On the Verge of Burnout … or Breakthrough?

On the Verge of Burnout ... or Breakthrough?

Sometimes it’s hard to tell … … you’re tired (maybe exhausted), uninspired and just not digging your business so much anymore. Boy do I relate to that! You’re on the verge of burnout … but could this really be a breakthrough? Yes! It can be the start of doing business a better way. Your work becomes better. You become better. You feel connected to your clients. And the things like marketing, selling and the day-to-day

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Turning THEM off, Turning US on: the Power of [un]Popular

Turning THEM off, Turning US on:  the Power of [un]Popular

With so many people telling us how to become more popular … get more likes, more fans, a bigger list, claim guru status … … why is Erika Napoletano asking you to become unpopular? In her words, “Be bold, up your brand ante and say what your brand has been itching to say.” Talk about zigging when others are zagging! She’ll tell ya that by letting yourself out of that well-worn, tightly un-fitting box you’ve

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4 MUSTs For a Business You Love

4 MUSTs For a Business You Love

Let me guess … You want it all: a business you love and the financial treasure trove that makes you profitable. (And you don’t want to sell your soul to get it.) You want to thrive financially. And not in a dog-eat-dog, have-to-compete kinda way. Well, here’s the good news: YES, that kind of business is possible for you. But in 25+ years of entrepreneurship, and helping hundreds of women start up + grow their

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No More Business As Usual

No More Business As Usual

I declare, no more business as usual. Emphatically. Unequivocally. Liberating-ly. It’s as much about saying yes as it is saying no. No more newsletters that feel like a cage and don’t engage. No more templates, steps, formulas, cookie-cutter anything that doesn’t fit in with who I really am. No more overuse of ad nauseum ‘buzz words’ [cue eye-roll]. No more marketing that feels pressure-filled in any kind of way. No more engaging in work that

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Lies, rebelling, hiding out & unexpected outcomes

Lies, rebelling, hiding out & unexpected outcomes

I’ve been lying to myself, rebelling and hiding out. Let me back up just a tad … At the end of 2013, I reflected, pondered, inquired and set the stage for how I wanted 2014 to unfold. I was feeling excited and eager to dive into the new year. Plans were put into motion and then we promptly went on vacation. Eleven glorious days of Hawaiian sand, sun, snorkeling and swimming with the dolphins! The

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The downside of annual planning — and how to do it differently (Do this, not that)

The downside of annual planning — and how to do it differently (Do this, not that)

It seems everyone and their mother is talking about setting goals and planning your 2014. Heck, even I’m talking about it! Because it’s important. Because to get where you want to go, you need to be clear on: What you want, Why you want it, and How you’re going to get there But if your annual plan is feeling flat, ‘Houston, we have a problem!’ If you’re not feeling passionate about what you’re creating this

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